How to Encourage Attendees to Share Webinar Content with Others

How to Encourage Attendees to Share Webinar Content with Others

Webinars are a powerful tool in any marketer’s arsenal, but their true potential lies in organic reach. What if your attendees became your greatest advocates, sharing your content far and wide? Encouraging attendees to share webinar content doesn’t just increase visibility—it builds credibility, fosters community, and drives conversions. Let’s dive into proven strategies to turn your audience into content ambassadors.

Why Attendees Share Content (and Why They Don’t)

Before we explore how to encourage sharing, it’s essential to understand the psychology behind it. People share content for three primary reasons:

1. Value: They believe the content will benefit others.
2. Pride: Sharing reflects positively on them.
3. Rewards: They receive tangible or intangible incentives.

On the flip side, attendees often don’t share because the content isn’t easy to share, they don’t feel motivated, or they simply forget. Your job is to remove these barriers and create a seamless, rewarding sharing experience.

Crafting Shareable Webinar Content

Great content is the foundation of sharing. If your webinar doesn’t resonate, no amount of encouragement will get it shared. Here’s how to create content that’s inherently shareable:

1. Actionable Insights

Readers love content they can apply immediately. For example, if you’re hosting a webinar on “Mastering Social Media Advertising,” include actionable tips like “5 Proven Ad Copy Formulas” or “How to Double Your ROI with A/B Testing.”

2. Visual Appeal

Let’s face it—plain text doesn’t cut it anymore. Use visually engaging slides, infographics, and charts. Tools like Canva or Piktochart can help you create professional visuals without a designer.

3. Storytelling

Share a relatable story or case study. For instance, “How This Marketer Increased Revenue by 200% with One Simple Strategy” is far more compelling than a dry presentation of facts.

4. Teasers and Hooks

Give attendees a reason to share snippets. For example, drop a surprising statistic, a bold prediction, or a thought-provoking question that begs to be passed along.

Making Sharing Effortless

Even the best content won’t get shared if it’s not easy to do so. Here’s how to streamline the process:

1. Pre-Drafted Social Posts

Provide attendees with ready-to-use social media captions, hashtags, and links. For example:
“Just learned how to [insert key takeaway] from [Your Brand]’s webinar! Check it out here: [Link] #Webinar #MarketingTips”

2. One-Click Sharing Buttons

Integrate sharing buttons directly into your webinar platform. Whether it’s a “Share on LinkedIn” or “Tweet This Quote” button, make it as simple as a single click.

3. Drip Content

Release bite-sized, shareable content after the webinar, like infographics, quotes, or short video clips. This keeps the conversation going and encourages attendees to share over time.

Incentivizing Sharing

Sometimes, a little nudge goes a long way. Here are some effective ways to incentivize sharing:

1. Exclusive Bonuses

Offer attendees a valuable bonus (e.g., a free eBook, template, or discount) for sharing the webinar. For example: “Share this webinar on LinkedIn and tag us to receive our exclusive Social Media Ad Playbook!”

2. Early Access

Reward sharers with early access to future webinars, beta programs, or premium content.

3. Recognition

Publicly acknowledge shares by highlighting attendees on your social media or during your next webinar. A simple “Shoutout to [Name] for spreading the word!” can work wonders.

Building a Community of Advocates

Sharing shouldn’t be a one-time event—it should be part of a larger community-building strategy. Here’s how to cultivate long-term advocates:

1. Create a Private Group

Invite attendees to a private Facebook group, Slack channel, or LinkedIn community where they can network, share insights, and discuss your webinars.

2. Host Follow-Up Sessions

Organize Q&A sessions or deep dives after the webinar to keep attendees engaged and encourage them to share their learnings.

3. Leverage User-Generated Content

Highlight content created by your attendees, like LinkedIn posts, blog articles, or testimonials. This not only rewards them but also inspires others to share.

Real-World Example: How [Company X] Increased Shares by 300%

Let’s look at a real-world example of these strategies in action. [Company X], a B2B SaaS provider, hosted a webinar on “Scaling Your Startup with Automation.” Here’s what they did:

1. Valuable Content: They included actionable insights, like a step-by-step automation checklist.
2. Pre-Drafted Posts: Attendees received social media templates tailored to their industry.
3. Exclusive Bonus: Sharers got access to a free automation tool trial.
4. Community Building: They created a private Slack group where attendees could discuss the webinar and share their results.

The result? A 300% increase in shares and a 20% boost in webinar registrations for their next event.

Overcoming Common Challenges

Encouraging sharing isn’t without its challenges. Here’s how to address them:

1. Lack of Motivation

If attendees aren’t motivated to share, revisit your incentives. Are they truly valuable? Do they align with your audience’s needs?

2. Tech Barriers

Some attendees may struggle with sharing due to unfamiliarity with platforms. Provide clear, step-by-step instructions and offer support if needed.

3. Time Constraints

Busy attendees may forget to share. Send timely reminders with pre-drafted posts to nudge them without overwhelming them.

The Bigger

At the end of the day, encouraging attendees to share your webinar content is about creating value for them. When your content helps them look good, feel good, and achieve their goals, sharing becomes a natural byproduct.

So, what’s your first step? Start by asking yourself: What’s in it for my attendees? Once you have that answer, everything else will fall into place.

Now, go turn those attendees into your greatest advocates!